Digital marketing or internet marketing is a marketing strategy applied to the web that aims to make the website get the maximum visibility by trying to bring the site to the top of the results pages SERP acronym of Search Engine Results Page of the most important search engines like Google, Bing and Yahoo.
Among the first tasks to be carried out we find the analysis of the contents of the competitors on the market and the identification of the most suitable keywords to reach the website.
Digital marketing is characterized by the following activities:
- SEO acronym of Search Engine Optimization
- Indexing and positioning of search engines
- SEM (Search Engine Marketing)
- Affiliate programs
- Benchmarking online
- SMO (Social Media Optimization)
- Lead generation and landing page
The Web Marketer is the professional who takes care of using the web channels in order to greatly improve the visibility of the site or web project.